This Audi One concept vehicle design was created by gifted Canadian artist Jason Battersby as part of his thesis project. Awarded for outstanding achievement, within cultural arts, the Audi One concept is designed to symbolize and promote human achievement, becoming a timeless sculpture each deserving recipient gets to keep and drive for one year at a time. Inspired by the Stanley Cup of the National Hockey League – which unlike most trophy’s – is not remade every year.
The Audi One celebrates these people’s legendary
achievements, acting as an ambassador promoting the
pursuit of dreams and the quest for success. Recipients would
have their names engraved on one of the expressive fins
cloaking the main volume and be given the Grand Tourer for
the period of one year. Taking the role as flagship vehicle for
the Audi brand, it will help promote and strengthen the
brand’s values of sophisticated progressive design and
embody sports appeal. Vorsprung Durch Technic or
“Advancement through technology” will be seen through the
use of materials on the brink of becoming mainstream.
The Audi One’s design focuses on creating a timeless
sculpture that will represent the legendary men and woman
who win this award. Inspired by timeless objects, the goal is
to design an exterior that will stand the test of time,
becoming a futuristic statement.
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